A Step-By-Step Guide to Writing a Blog Post With Copy AI

A Step-By-Step Guide to Writing a Blog Post With Copy AI

If your business has an online presence, then most likely it can benefit from a blog. Blog posts act as both a way to inform your target audience, as well as draw attention to your website.

When a blog article is written properly, it will act as a magnet for leads. The more informative and engaging your content, the more trust you build with your audience. Sprinkle some SEO and a well-placed call to action, and you’ve got yourself some new customers! While some people have a knack for writing, others have a hard time making words work in their favor. Numerous AIs have set out to ease the writing process for those who need an extra hand.

Copy AI is one of those AI tools meant to aid in the copywriting department. No AI is dedicated to only articles – most can also write emails, social media copy, and a lot of other content. For this article, however, we’ll keep our focus on blog posts.

5 Steps to Write a Blog Post With Copy AI

From the research stage to the moment of publishing, a lot of work and attention to detail is required. What Copy AI sets out to do is make researching, writing and polishing text easier. Let’s look at how it does that, from start to finish.

Conduct Preliminary Research

Content writing never begins with the write-up itself. First, you need to know what you’ll be writing about. Conduct research in your field and look at what is working for others. If you’re a software outsourcing company, then think who your competitors are. Look at how they are approaching certain topics on their blogs, and what appears to rank best in the SERP.

The SERP, or Search Engine Results Page, is the page you see after entering a query into a search engine. The higher an article appears on the SERP, the better it will perform. Think about it, how many times have you actually read something on the second or third page of Google results?

Determine some important information about your new article:

  • Topic;
  • Intent;
  • Tone of voice;
  • Keywords;
  • Relevant information.

Determining the intent and tone of voice will depend on your business and your branding first and foremost. These are things you need to think about to ensure the content you output is in line with your company. Keyword research can be done with a variety of tools. Ubersuggest, for example, can help you crawl competitor’s pages and better understand what they’re doing right in terms of SEO.

Copy AI’s chat can be your assistant when it comes to researching valuable information to add to your post. For example, I asked the Copy AI Chat why people should outsource their software development. It gave me an informative answer, paired with sources. Not only did I get my answer, but I also know where I can go to further explore the topic.

Create an Outline

Creating an outline for an article is like building a roadmap for a journey. Just as a roadmap helps you navigate and stay on track during a trip, an outline guides you through the writing process. It ensures a clear and logical flow of ideas. It's like plotting the major destinations and key landmarks along the way. It gives you a sense of direction and helps you organize your thoughts before embarking on the writing adventure.

A blog outline can be created in a matter of minutes with the assistance of Copy AI's blog outline tool (also known as the Blog Post Wizard).‍ You can find the Blog Post Wizard as the first template in your “Templates” section. You’ll find the Templates in the menu on the left.

Your first step with Blog Post Wizard will be to input your blog title, keywords, tone of voice (out of 9 options) and intended goal. Then, just click on “Generate Outline”. This will give you a list of H2s for your article. Keep in mind that, while AI writing tools are advanced, it’s still advised to add your own input. Try to tweak the headlines and make edits where necessary – just because it was generated by AI, doesn’t mean it’s good as is.

If you want you’re not happy with your outline at all, you can go back and “Regenerate All”. If you’re ready to move forward, then click “Generate Talking Points” for a more in-depth look on what each section will contain. Again, don’t hesitate to move things around. For each H2, you will have multiple talking points, as well as 3 options:

  • “Add Talking Point”;
  • “Generate More”;
  • “Regenerate Talking Points”.

Write the Article

Now it’s time for the write-up. In this stage, it’s best to let your ideas flow. Put down the information you’ve gathered, and get the message across. Try to structure your article intro Introduction, Main Body and Conclusion. This not only helps you write more efficiently, but also improves the blog post’s readability.

Sometimes, we’re in a hurry and don’t have time to read an entire article. You should make sure that reading your Introduction, your Headlines and your Conclusion gives the reader a good idea of your article overall. The Introduction gets your readers hooked, the Main Body gets them informed, and the Conclusion gets them interested in your business. For an even better chance of attracting leads, add a call to action to your Conclusion.

Copy AI handles the write-up part for you as well. Let’s pick up where we left off with the outline. Once your Talking Points are generated and edited, click on “Generate Content”. Copy will fill in your outline with information, and write your Introduction and Conclusion.

You can, yet again, ask Copy AI to either “Write More” or “Regenerate Content” for each section. Same with the outline, however, it’s still best to also add your own touch to the article. Make sure nothing sounds awkward or…well…AI generated. Add a personal touch to the writing.

One nice things that Copy does is let you know, at the bottom of the page, the estimated school grade level required to fully understand the text. If your content’s goal is to explain photosynthesis to a 5-year-old, a “9th and 10th grade” level won’t be good news.

Pick Your Headline

Another crucial element to any piece of content. Give your article a headline that your audience will want to click on. In terms of SEO best practices, ensure your headline is not too long, and that it contains your article’s primary keyword.

You can generate blog titles through Copy AI’s Chat. The prompt Copy gives you as default is “write 10 SEO optimized blog titles for a blog post about [topic]”. You can then choose one you think fits best.

Make Edits

Now it’s time to bring your blog post to its final version. Do a thorough read-through and check for any grammar mistakes. Also rewrite any parts that don’t sound right. Sometimes, we write something, then read it again 10 minutes later and think “What was I thinking?”. That’s not an issue though. It’s best to go with the flow of things and put your thoughts down in the first draft. There’s plenty of time in this Editing phase to polish things up and wrap them in a pretty bow.

There are a number of tools that you will find under “Writing Tools” on Copy AI that can enhance your editing:

  • Passive to active voice;
  • Rewrite with keywords;
  • Sentence rewriter;
  • Simplify sentences;
  • Tone changer;
  • Verb booster.

How Useful Is Copy AI?

Can it do wonders? No. Are there Copy AI alternatives out there with more impressive features? Most likely. But Copy AI is still a solid AI writing tool for those looking to ease the content writing process. The content it generates is decently human-like, and the process from outline to full blog post is nicely streamlined. My favorite part? The fact that the Chat provides sources in its answers for the research stage. You’ll need to play around with this tool for a while to figure out if it will fit your content writing needs.