Building an AI Marketing Strategy With Jasper AI

If there is one place AI has truly made an impact lately, that is the marketing world. There is a lot that can be improved with the help of AI in a company’s marketing efforts. With artificial intelligence, businesses can expand their customer base, acquire useful insights, and the list goes on.

One such tool that aims to take AI marketing to the next level is Jasper AI. Its features, which you can check out in-depth here, recommend it as a trusty companion in the development of campaigns. We know this all sounds great, but also quite vague. That’s why, in this article, we’ll talk about some specific ways in which you can incorporate AI into your marketing.

But first, to make sure you don’t finish this article with any answered questions, let’s be more precise about what AI marketing really is.

What is AI Marketing?

AI marketing refers to the use of artificial intelligence technologies and techniques to enhance and optimize marketing strategies and activities. This can mean anything from automating tasks to analyzing large amounts of data in a short amount of time.

This new wave of introducing AI into marketing is not just about getting rid of tedious tasks. Automating data analysis or table creation is a great time-saver, but there is more potential in what Machines can do for our marketing campaigns. Jasper AI, as well as other AI tools, can help copywriters combat writer’s block, for example. They can keep your tone of voice consistent throughout your branded content. They can speed up the editing process. And we could go on and on.

Contrary to popular belief, AI is not only about “data” and “time-saving” anymore. It’s also about creativity. By using AI, you can tap into a pool of knowledge that will aid you in the creation of most campaigns. That is not to say that Jasper AI can replace all Human contributions. What it does is enhance them.

5 Ways to Incorporate AI in Marketing With Jasper AI

Ok, so AI and marketing go together. How does Jasper AI come into play? Well, the moment you open your Jasper account you will notice that on the menu on your left, there is a “Campaigns” feature. Click on “New Campaign”, and let us walk you through 5 things you can do moving forward:

Copywriting

Short-form content is one of the most important parts of any campaign. People gravitate toward businesses and products that speak to them – literally. While copywriters are creative people, they’re not immune to tight deadlines and writer’s block.

Clicking on “New from template” will open a variety of options that can speed up your copywriting process. Ads, social media, email…you name it, Jasper AI will help you with it. For each category, there are a number of tasks this AI marketing tool will offer to handle for you. For example, in the “Email” subsection, you can create subject lines or bullet points.

Blog Writing

If you want to build successful marketing campaigns, your first lesson is this: blog writing is not copywriting. When we talk about blog writing, we’re not only talking about short, engaging copy with perhaps a call to action. We’re talking about long-form, informative, optimized (we’ll talk more about this later) content.

You can either start a document from scratch or choose one of the templates before beginning the writing process. With the templates, you can generate:

Topic ideas;
Listicles;
Paragraphs;
Outlines.

You can also just generate a full blog post in one go with the “One-Shot Blog Post” template. However, be wary of anything AI-generated, especially when it comes to articles that require research. Always fact-check and do a plagiarism check before putting your content online.

SEO

We promised we’ll talk about optimization, and we’ll deliver. SEO, or “search engine optimization”, is what helps ensure that your content will perform well in the SERP (search engine results page). Essentially, what that means is that you understand what your target audience is searching for, and know how to deliver it. There are also certain rules (based on content structure, URLs, meta descriptions, etc.) that make search engines respond better to your posts.

Jasper AI’s SEO functionalities are quite impressive for a Writing AI. The integration with Surfer SEO is very helpful when writing blog posts. All you have to do is switch to “SEO Mode” in your document and make sure you are connected to your Surfer SEO account.

Browsing through templates you will notice that Jasper also has some built-in SEO features. However, they appear to be limited to the creation of SEO titles and meta descriptions for your web pages or articles.

As with everything online, the rules of social media marketing change at a fast pace. Having AI by your side to help you hack those posts and captions is a huge plus. It’s quite self-explanatory how an AI tool that can generate text can generate copy for social media too.

Jasper’s social media-specific templates offer copy solutions for Twitter, LinkedIn, Pinterest, Instagram, and Quora. There also are two special template mentions that you might find intriguing:

Engaging questions – for creating forms that will get your audience hooked;
PAS Framework – using Problem-Agitate-Solution as the recipe for new marketing copy ideas.

Design

Visuals are just as powerful as text for marketing campaigns. Sometimes, you can arrange a photo shoot for your campaign. Other times, you can have a talented digital artist create something for you. You can’t deny, however, that you’ve wished more than once that you could just input your needs somewhere and have digital art automatically created for you.

We’ve been through “Blank document”, we’ve been through “New from template”, now let’s tackle “New art”. Before generating your imagery, you can select if you want “Free form” or “Template”. For “Free form”, you can input a prompt of maximum 400 characters, or insert your own image. Then, select your:

Mood;
Medium;
Inspiration;
Style;
Keywords;
Language.

When typing in your prompt, you will notice a button light up saying “enhance prompt”. To test it out, I gave it this prompt initially:

“A woman walking down a dimly lit street, holding shopping bags filled with groceries.”

After enhancing, this is what it turned into:

“Create a photorealistic oil painting of a woman walking down a dimly lit street, holding shopping bags filled with groceries. The woman should be the focal point and her facial expression should convey the weight of her load. Use warm tones to emphasize the dimness of the street and the contrast between the light and shadows. The style should be realistic with…”

Whether this feature is useful is subjective. On one hand, it gives you an idea of details to add to your prompt to get a better result. However, the details it gave me were very specific. and quite a stretch from what I wanted initially. Therefore, not super useful since I still have to do the work of rewriting. The enhanced prompt is also too long for Jasper’s own character limit, making it end randomly mid-sentence.

The AI generates 4 image options after you input the information it requires. I was pleased with my women walking down the street, and especially with the diversity. The street, lighting, and even women and bags differed. This gave me a good selection to choose from before moving forward.

The “Templates” option makes the process a bit shorter. You pick from their options, such as ink art, food photography, travel, people, and much more. This gives the AI a basic idea of your view, and therefore only requires a prompt and the language moving forward.

Final Thoughts on AI Marketing With Jasper

It’s being proven time and time again that AI can be a helper for pretty much anything revolving around the internet if you find the right AI tool. In this case, Jasper is the right AI marketing tool. Its features are comprehensive enough to give your marketing team a valuable helping hand. All you need to do (as with everything, really) is learn how to fully harness its power – and this article is a good beginner’s guide.