5 Things You Need to Know to Maximize the Use of Jasper AI

5 Things You Need to Know to Maximize the Use of Jasper AI

Artificial intelligence (AI) has emerged as a powerful friend for content creators. There is always a need for a Human touch to tie everything together, but the development of AI-powered copywriting tools has had a huge impact. AI has improved every step of the writing process, from coming up with ideas for compelling material to speeding up the editing and translation processes.

Jasper AI is leveraging its features to compete for the best AI writing tool on the web. It is a reliable AI content generator for businesses. Its purpose is to assist writers in overcoming blocks and generating fresh ideas for visuals. It also helps repurpose existing work for new audiences. Unlike other AI tools, Jasper offers customization options to align with your brand.

There are lots of things to learn and admire about Jasper AI. In this article, we will go through 5 steps you need to take in order to fully maximize Jasper’s potential.

Understand AI’s True Potential

“But this isn’t specific to Jasper AI”! While that is true, to maximize the use of Jasper AI, you need to understand why you’re using it in the first place. Why AI marketing instead of old-fashioned Human-generated content? Here are just some of the reasons:

  • Efficiency. AI-powered content generation significantly speeds up the process. It can quickly generate ideas, draft articles, and create visuals. This saves valuable time for content creators.
  • Enhanced Creativity. AI can spark fresh ideas by analyzing vast amounts of data and generating unique insights. It can provide inspiration and help writers think outside the box.
  • Consistency. AI ensures consistency in brand messaging and tone. It can adhere to predefined guidelines, maintaining a cohesive voice across various content pieces.
  • Scalability. With AI, businesses can scale their content production effortlessly. AI tools can generate a high volume of content without compromising quality. This allows organizations to keep up with the growing demand for content.
  • Personalization. AI enables content customization based on audience preferences, demographics, and behavior patterns. It helps create tailored content that resonates with specific target groups.
  • Repurposing Opportunities. AI can repurpose existing content for different platforms, audiences, and formats, maximizing its reach and effectiveness.
  • Data-driven Insights. AI-powered analytics can provide valuable data on content performance, user behavior, and trends. This information empowers businesses to make data-driven decisions and optimize their content strategies.

Get Familiar With Jasper AI’s Features

Once you’re logged on to your Jasper account, it’s easy to browse and discover all its different capabilities. The interface is intuitive. Plus, Jasper does you the courtesy of adding short descriptions of its features so you’re never lost on their platform. Let’s walk through Jasper’s menu and discover what you can do while using the tool!

Dashboard

Not a feature, but the first thing you are met with, therefore it’s worth mentioning. As I said, it’s user-friendly and greets you with 4 main things:

  • Recent work – this breaks down into your Documents and your AI outputs;
  • Tools and templates;
  • Latest news from Jasper;
  • A prompt invitation to start using their extension.

From here on, we move to…

Campaigns

This is a new addition to Jasper. In fact, the “Latest from Jasper” section on my Dashboard told me so! The goal of Jasper Campaigns is to make it easier for marketers to develop complete marketing campaigns using Jasper. Jasper allows you to provide a brief and select the assets you require, from blog posts to press releases and more). It will then generate all of those assets in your brand voice based on the brief you provided.

Recent Content & Your Content

I’m pairing these two despite them appearing separately on your menu. In “Recent Content”, you will see the content you have created so far – quite intuitive if you ask me. In “Your Content” you will be able to view the assets created by you personally. This is especially useful since Jasper’s Pro and Business plans allow for collaboration. Instead of getting lost in the content created by all team members, refer to yours here.

You can also from here create new content. Either select “New document”, “New template”, or “New art”. This will enable you to either start from scratch, generate writing based on a Jasper template, or generate any imagery you need.

Brand Voice

This allows you to take charge of your brand's message. All you need to do is tell Jasper information about your brand (Knowledge base) and your preferred communication styles (Voices). Jasper will then keep your branding consistent throughout all the documents and campaigns you create.

Chat

If you’ve used ChatGPT or pretty much any AI tool, you know what Chat looks like. Jasper AI does however come with a clever addition to this classic feature. When writing your prompts, you can opt between “Speed” or “Quality”. Jasper lets you choose whether you’re in a hurry or are looking for better reasoning. The “Quality” option relies on your information inputted in “Brand Voice”.

Integrate With Other Platforms

Now that you’re convinced that AI marketing is for you and are familiar with Jasper, it’s time to make the process even more convenient. When it comes to integrations on their web platform, two stand out the most. When in SEO mode on your Document, you can log into Surfer SEO and optimize as you generate. Grammarly is also integrated into your Documents, making it easy to edit any mistakes and polish your writing.

If you want to branch out even further, install the Jasper extension, and voilà! You are generating content on Gmail, WordPress, Canva, and anywhere else you need it! The extension is currently only available for Google Chrome and Microsoft Edge.

Use Analytics Tools

Marketers get the most out of Jasper AI by making use of analytics tools for monitoring and bettering campaign results. You can learn a lot about your customers' habits by monitoring KPIs like reach, engagement, and conversions. Right now, within Jasper, the only analysis you can do is SEO-based through the Surfer integration. It will require separate tools to do an in-depth analysis of performance. However, it’s worth it if you genuinely wish to improve.

View Jasper as a Collaborator

This brings us back to one of the first sentences of this article. It still takes a Human touch to generate great content. Jasper can help by speeding things up and processing large amounts of data. It can enhance your writing and make your campaigns more efficient.

At the end of the day, however, embrace an iterative approach when working with Jasper AI. Continuously refine the generated content based on your feedback and insights. Provide constructive input to help Jasper learn and adapt to your preferences over time.

Final Thoughts on Jasper AI

There aren’t really any bad things you can say about this tool. It’s efficient, user-friendly, and provides a wide array of features. The integrations, while few, are well-thought-out. An SEO tool and a copywriting tool are a match made in heaven. So are a writing tool and a grammar-checker. With this many advantages in store, Jasper earns its place as one of the best AI copywriting tools.

Right now, they are working on an API for Business plans that is in beta. It’s worth it to give this AI tool a try and to keep an eye out for what they have in store for the future.